How BrandMojo Doubled Their Team Efficiency with Apploye

By monitoring remote employees, BrandMojo increased team efficiency from 40–45% to 75–80% while creating greater transparency with freelancers, VAs, and clients.

About BrandMojo

BrandMojo is a brand consultation and digital innovation agency working with clients across the globe.

To deliver client projects, the agency works with a distributed team that includes virtual assistants and freelancers. Founder and Chief Creative Officer Kiran N had worked with VAs for several years, giving the agency the flexibility to bring in talent across different projects and client engagements.

But as the team and its ways of working evolved, BrandMojo began running into a problem familiar to many agencies managing remote workforces: they had limited visibility into how time was being spent.

The Challenge: Managing Hourly Work Without Visibility

BrandMojo initially worked with its VAs on a project-by-project basis.

Over time, however, the team realized that some VAs were working across multiple projects simultaneously. That made it increasingly difficult to understand how much attention each project was receiving, and some projects began experiencing delays.

The agency gradually moved from project-based engagements to an hourly working model.

That solved one problem, but created another.

For BrandMojo, the problem was no longer simply about tracking time. It was about understanding whether those hours were producing the expected results.

Finding a Better Way to Measure Remote Work

That was when BrandMojo discovered Apploye.

The agency implemented Apploye to create a clearer view of how its remote team was working and to begin measuring productivity more consistently.

Instead of relying primarily on assumptions, manual follow-ups, or the final delivery date of a project, BrandMojo could now use productivity data to understand how time was being used.

That visibility began changing the way the agency managed its distributed team.

The Result: Efficiency Increased from 40–45% to 75–80%

The improvement was substantial.

Greater efficiency means the same team can use its time more effectively, project costs become easier to understand, and managers have better information when deciding where operational improvements are needed.

Giving Clients Greater Transparency into the Work

BrandMojo began sharing hourly work data with its clients.

That gave customers a clearer view of what the agency and its team had been working on instead of requiring them to simply trust a final number of billed hours.

The result was greater transparency around the relationship between time, work, and cost.

For BrandMojo, this helped strengthen its relationships on both sides of the agency model. VAs had clearer accountability for the work they performed, while clients had greater confidence in the work they were paying for.

From Manual Uncertainty to Measurable Performance

For Kiran, the value of Apploye ultimately comes down to inefficiency cost.

Before implementing the platform, BrandMojo lacked a clear way to connect the time invested in projects with the productivity and cost of delivering them.

But now, with employee monitoring software at their disposal, the agency could identify performance more clearly while reducing the uncertainty and manual effort involved in managing hourly work.

Kiran believes the financial impact has been significant.

For BrandMojo, Apploye became more than a way to record working hours. It gave the agency one shared source of information for conversations with the three groups its business depends on: the people doing the work, the managers accountable for performance, and the clients paying for results.